Designing With Web
Part 3 · Phase 1: Prototype

Group 1

Our group

Our subject

Our subject is Enable the development of soft mobility.
It comes from the United Nations' Sustainable Development Goal number 3, which is entitled "Good health and well-being".

Our research question

The research question we have formulated together is "How to stimulate workers and students to use more bicycles/electric vehicles in the daily life?". The two projects ideas below try to answer that question.

Project 1 · Long-term renting of bikes to students of universities

Context

The project can be applied in different contexts, but it is focused on cities and metropolitan regions, taking into consideration that bicycle is a mean of transportation specially used in short and medium distances. Apart from it, the long-term service allows the user to take the bicycle to different cities.

The service is offered from the moment the user rents the bike till the restitution day, previously agreed.

Target + persona

The main target of the project are temporary residents of a city, which can be workers or students. The project focus on this profile because it includes people that will resist to buy definitely a mean of transportation considering that they aren’t permanent residents, but they’ll have a routine in the city and the bicycle can be a possible way to commute in the city. The low cost of bikes, comparing to other means of transportation, is another positive aspect to temporary residents, taking into consideration they don’t want to invest a huge sum of money in a temporary good.

Persona

Service offered

The long-term shared bicycle system based on a fixed place where people can rent bicycle for a long-term period. There are three renting periods according to the user’s need: 1 month, 6 months and 1 year. There are also different types of bicycle, including mountain bikes and speed, being electric or not.

The user is free to use the bicycle and there are some ways to avoid a misuse of it, such as a monthly general maintenance in the place where the bike was rented and a GPS device installed in each bike to locate them.

Features + user flow

Features

User flow

(Add a drawing of the user flow for the key feature here) User flow

Illustrations

illustration1 illustration2

Benchmark

References

Project 2 · (give your second project a name)

Context

When? Where? Who? Why? Explain the specific context of your project.

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Target + persona

For whom? Describe the users and beneficiaries of your project, and then suggest a quick persona (refer to Part 2 of the course for methodology tips).

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Persona

Service offered

What? How? Explain how your solution works, what it enables the user to do, and how is solves the initial issue.

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Features + user flow

Explain what features your project involves and hierarchize them from the most important one to the least. Remember: a feature is a verb + a noun, it describes an action that the user can do.

Then, for your first and most important feature (the key feature), write down and draw the user flow: what steps will the user have to go through, from the initial situation to the final situation? Again, refer to Part 2 of the course for methodological tips.

Features

User flow

(Add a drawing of the user flow for the key feature here)

Illustrations

Find pictures that describe the universe around your service (context, users, places, technologies…). Don't try to illustrate the final service that you may have in mind but instead, its context. Basically, translate the keywords you used in the descriptions above to pictures.

Benchmark

List competitors or related projects, and describe how they relate or differentiate to your project.

References

Books, films, articles… list every reference that may be relevant regarding this project, and explain why.